In a star-studded affair celebrating the upcoming union of Anant Ambani and Radhika Merchant, attended by luminaries from across the globe, Bollywood megastar Shah Rukh Khan found himself embroiled in controversy over his treatment of South Indian actor Ram Charan. The event, spanning three days in the opulent setting of Jamnagar, witnessed a convergence of global icons, pop sensations, business moguls, and celebrities from the cinematic world.
Amidst the grandeur and glitz, the audience was treated to a rare spectacle as all three Khans of Bollywood – Shah Rukh Khan, Salman Khan, and Aamir Khan – graced the stage together, captivating fans with their synchronized performances. However, it was Shah Rukh Khan’s interaction with Ram Charan that stirred the pot of controversy, leading to accusations of disrespect and sparking a heated debate across social media platforms.
During the festivities, as the trio of Khans attempted to recreate the iconic hook step from the Oscar-winning song “Naatu Naatu” featured in Ram Charan’s and Jr NTR’s film RRR, Shah Rukh Khan invited Ram Charan onstage to join them. However, it was Shah Rukh Khan’s purported remarks in Telugu, jokingly referring to Ram Charan as ‘Idli,’ that ignited the controversy.
In a video shared by Pinkvilla, Shah Rukh Khan can be seen playfully bantering with Ram Charan in Telugu, using the term ‘Idli,’ which Ram Charan’s makeup artist, Zeba Hassan, deemed disrespectful. Taking to her Instagram stories, Hassan expressed her disappointment with Shah Rukh Khan’s alleged remarks, asserting that she ‘walked out’ of the event in protest.
Zeba Hassan criticized Shah Rukh Khan’s purported comments, labeling them as disrespectful and even racist towards Ram Charan and South Indian culture. She accused Khan of making derogatory remarks, stating that such behavior was unacceptable towards a star like Ram Charan. The incident has sparked a wave of outrage on social media, with many netizens expressing their displeasure and condemning Khan’s alleged remarks as insensitive and inappropriate.
While the exact context and intent behind Shah Rukh Khan’s remarks remain a subject of debate, the incident has highlighted broader issues of cultural sensitivity and respect within the entertainment industry. As the controversy rages on, it serves as a reminder of the importance of inclusivity and understanding in a diverse and multicultural society.
Shahrukh Khan is being insensitive by referring to Ram Charan as "idli," which could be perceived as a racial stereotype against South Indians. SHAME ON YOU @iamsrk#RamCharan pic.twitter.com/kUFRd6fTUj
— YoungTiger | Fan Account | (@Sallu_Stann) March 4, 2024
As of now, neither Ram Charan nor Shah Rukh Khan’s representatives have issued any official statements addressing the accusations. However, the incident has reignited discussions around the treatment of South Indian artists and the need for greater awareness and appreciation of cultural diversity within the entertainment sphere.
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